Thursday, May 31, 2007

Say hello to your inner self

Ever wonder what your muscles and bones look like when you're riding a bike? The Specialized Body Geometry website is a fascinating look at the anatomy of a biker and ergonomic biking accessories like saddles, gloves and shoes. The products are showcased with exquisite animated illustrations, including a skeleton that spins, coasts, climbs, and does warm up stretches (turn your volume up so you don't miss the realistic sounds of knuckle cracking and head scratching). The success of this site is in the integration of product features and benefits with a memorable visual concept. Site designed by Goodby, Silverstein and Partners

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