Thursday, March 12, 2009

Lea Ann Hutter's Portfolio

I'm currently a User Experience Designer at LinkedIn. My PDF portfolio features past UX and UI design solutions, branding and creative direction for companies such as:
I worked as Senior UI Designer at, one of the earliest innovators in the social shopping space. My work at Kaboodle goes beyond visual design of core features to encompass product strategy, feature analysis, writing and wire framing complete task flows such as Facebook Login. I also work closely with product and engineering to develop iterations of the SEO catalog page and SEM landing page for A/B testing to increase affiliate monetization.
As the User Experience Designer at, I developed UI solutions that balanced meeting revenue goals with creating an engaging user experience. I provided creative direction, maintained ThisNext’s brand across the network, concepted partner integrations and developed competitive analysis (industry wide and feature specific). I also lead a scrum team and managed other designers.

From 1999 to early 2008, I was Principal and Creative Director at Hutter Design. My focus was building solid, long term client relationships and delivering successful design solutions on time and budget. Most of my clients retained my services for 3 or more years for projects that ranged from branding, advertising, email marketing, web sites with CMS, UI design and usability consultation. Here's a few highlights:
I consulted with Glow on UI design that simplified the online shopping experience. I also designed the Glow logo and art directed the section graphics.
I created high fidelity mock ups of proposed site features, search plug ins and supporting graphics for, the US gaming search engine.

The full scoop on these projects (with annotated visuals) is just a click away. I welcome you to check out my PDF portfolio and my résumé on LinkedIn.