Say hello to your inner self

Ever wonder what your muscles and bones look like when you're riding a bike? The Specialized Body Geometry website is a fascinating look at the anatomy of a biker and ergonomic biking accessories like saddles, gloves and shoes. The products are showcased with exquisite animated illustrations, including a skeleton that spins, coasts, climbs, and does warm up stretches (turn your volume up so you don't miss the realistic sounds of knuckle cracking and head scratching). The success of this site is in the integration of product features and benefits with a memorable visual concept. Site designed by Goodby, Silverstein and Partners

I'm moderating an AIGA Shop Talk in June

One of the best reasons to join AIGA LA is the Business Matters and Shop Talk events. They focus on real design biz issues like partnerships, money management, evaluating your business plan and dealing with difficult clients. That's why I joined the 2007 Shop Talk committee! Join me on Tuesday, June 26th for Shop Talk 3 Growing Your Own Brand. I'll be talking with Pash, former President of AIGA LA and Creative Director at Trunk LTD. We'll explore what it takes to actively shape your brand to attract a higher level of clients and projects. Get the full scoop and sign up on the AIGA LA events page.

Kernspiracy portfolio review night

Designers, copy writers and other cool creatives came down for the Kernspiracy Portfolio Review Night at Machine Project. I totally enjoyed meeting and reviewing the portfolios of some very talented designers like Sandra Schwaiger (above), who just moved here from Germany a few weeks ago. Check out some photos of all the fun.